The innovative Jamaican musician and Grammy-nominated songwriter, celebrated for his entrepreneurial flair in branding, which has made an indelible mark on his burgeoning career. Zac’s influence shines through his meticulously curated $tony brand and label, featuring exclusive events, bespoke merchandise, and his signature rolling papers. Notably, his collaborations have propelled brands like Bottega Italian Wines & Spirits, while his recent partnership with Hennessy for their "Henny White" 25th Anniversary campaign underscores his branding acumen.

Born Zachry Jones in Kingston, Jamaica, Zac inherited a passion for music from his family. Exposed early to artists like Shaggy, Jay Z, and Maxwell, Zac began his musical journey at 14, releasing his first single, a remix of Drake’s ‘Digital Girl,’ with local duo FRIDAY NIGHT CRU (then known as ‘Twisted Minds’). His Soundcloud singles, collaborations with artists like Runkus and Felly, and debut mixtape "RIDIN THRU KINGSTON" gained international recognition.

In 2019, Zac founded independent label ‘Stony Official’ with the aim of owning his creative output and fostering diverse music styles in Jamaica. The label's debut release, ‘NOSTALJAH (Open Di Garage),’ showcased his rap influences. Collaborations with Tessellated and Shenseea, and hits like ‘Miss Jamaica’ featuring Agent Sasco and the poignant ‘Lonely’ solidified his presence. 'The Weed Song,' featuring Jesse Royal, marked the beginning of his pioneering collaboration with cannabis brand OHJA, resulting in the launch of his own $TONY strain and rolling papers.

In June of 2023, Zac headlined his first major concert, "Welcome to Treasure Beach," captivating over 400 fans in Kingston. In October of that year, his campaign with Hennessy launched, spotlighting songs from his upcoming “Treasure Beach” project such as Lonely, The Weed Song, and Truth Is, while also displaying billboards across the US, Caribbean, and Latin America.

Amidst his remarkable achievements thus far, Zac remains dedicated to inspiring and uplifting others, emphasizing the power of authenticity in achieving success.

As Zac Jone$’s phenomenon continues to expand, expect more $tony magic to come.

$TONY isn't just a brand; it's a lifestyle, a philosophy.

At its core, it represents living one's life to its highest potential in the most authentic and harmonious way possible with love.

In many ways, it represents going against the grain of societal expectations and carving one's own path by following the voice that exists within us all.

It is expressed through the unique fusion of artistry, entrepreneurship, and the vibrant spirit of Jamaica, embodied by its founder, Zac Jone$.

Zac's overarching purpose in life is to uplift others through his talents, gifts and vocation, a sentiment that forms the foundation of $TONY.